Our story

Real estate should feel local.

Salt Harbor Real Estate Co. was built on a simple idea: real estate should feel local.

Based in historic Fernandina Beach, we are an independent brokerage serving Amelia Island and communities throughout Nassau County. Our roots here run deeper than real estate.

Tidal salt marsh and a weathered dock at golden hour near Fernandina Beach, Florida
The marsh and the harbor — where the Salt Harbor name comes from.

Rooted in Fernandina Beach

Three generations on this island.

Broker and owner Jared Jones is a third-generation Fernandina Beach resident whose family history reaches back to the island's shrimping industry — a connection that helped inspire the Salt Harbor name and the way we approach our business.

That history shows up in how we work: patient, direct, and genuinely invested in the places we sell.

Historic Victorian-era house with a wraparound porch in Fernandina Beach, Florida
Historic downtown Fernandina Beach.

Local knowledge, modern approach

Knowing a market is more than knowing prices.

It means understanding the character of Downtown Fernandina, the differences between the North and South Ends of Amelia Island, the growth of Nassau County as a whole, and the space and lifestyle found throughout western Nassau County.

Salt Harbor combines that local knowledge with modern marketing, technology, and straightforward advice.

Know the market

Street-level understanding of Amelia Island, Fernandina Beach and western Nassau County.

Tell the truth

Honest pricing conversations and clear expectations, start to finish.

Put clients first

Buying, selling, investing or relocating — the plan is built around you.

Helping people find their place

We are not just here to sell property. We are here to help people find their place.

Whether you are a first-time buyer in Yulee, a relocating family looking at Nassau County schools and commutes, a second-home buyer drawn to the beach, an investor watching new construction, or a waterfront seller who needs real representation — we would like to help.

Talk with Salt Harbor

Where to next

Explore Northeast Florida with us.